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![](https://static.wixstatic.com/media/9c5c67_6ace52490df84203b083aa41168669b8~mv2.png/v1/fill/w_79,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Asset%202.png)
![Mask Group 18.png](https://static.wixstatic.com/media/9c5c67_4b763e31e58a480180e9fce879406e5e~mv2.png/v1/fill/w_49,h_14,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_4b763e31e58a480180e9fce879406e5e~mv2.png)
Las Vegas Blackjacks
Branding
![](https://static.wixstatic.com/media/9c5c67_d91eb5a4dde84aba8e425f922120c71e~mv2.png/v1/fill/w_48,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D7%99%D7%94%D7%9C%D7%95%D7%9D%20%D7%A2%D7%9D%20%D7%9B%D7%93%D7%95%D7%A8%20%D7%9E%D7%95%D7%A7%D7%90%D7%A4.png)
The Goal
Branding a non existing brand.
I chose to brand a basketball team for the city of Las Vegas, that will participate in the NBA - USA national basketball league.
Sketches
I took Inspiration from the Chicago Bulls and Memphis Grizzlies logos.
I decided to call the team the Las Vegas Blackjacks.
The jack, from the gambling cards, will be the main object in the logo.
![](https://static.wixstatic.com/media/9c5c67_92cc24a729c84275ad9163be584a4312~mv2.png/v1/fill/w_180,h_178,al_c,q_85,blur_3,enc_auto/9c5c67_92cc24a729c84275ad9163be584a4312~mv2.png)
![](https://static.wixstatic.com/media/9c5c67_adf8248864414d36baeea86d0dcaa5d5~mv2.png/v1/fill/w_129,h_185,al_c,q_85,blur_3,enc_auto/9c5c67_adf8248864414d36baeea86d0dcaa5d5~mv2.png)
![](https://static.wixstatic.com/media/9c5c67_784c00bb0ae744339bc6773d0fdc8630~mv2.png/v1/fill/w_187,h_192,al_c,q_85,blur_3,enc_auto/9c5c67_784c00bb0ae744339bc6773d0fdc8630~mv2.png)
![](https://static.wixstatic.com/media/9c5c67_fe61d645ee884ee8b897b348e3487e30~mv2.png/v1/fill/w_80,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D7%A1%D7%A7%D7%99%D7%A6%D7%94%202.png)
![](https://static.wixstatic.com/media/9c5c67_731b0c15f8c94021b4dd197bb49ba749~mv2.png/v1/fill/w_87,h_68,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D7%A1%D7%A7%D7%99%D7%A6%D7%94%201.png)
![](https://static.wixstatic.com/media/9c5c67_524e7d204c46449ba6d6a760143e3666~mv2.png/v1/fill/w_63,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D7%A1%D7%A7%D7%99%D7%A6%D7%94%204.png)
![](https://static.wixstatic.com/media/9c5c67_a380d5a42284404bbd86df35db799314~mv2.png/v1/fill/w_61,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/%D7%A1%D7%A7%D7%99%D7%A6%D7%94%203.png)
![](https://static.wixstatic.com/media/9c5c67_4728c66da14d40f2b2f2bd5cbb049da5~mv2.png/v1/fill/w_49,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Logo.png)
![](https://static.wixstatic.com/media/9c5c67_88af2ce51575480d946583183ea0918b~mv2.png/v1/fill/w_117,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_88af2ce51575480d946583183ea0918b~mv2.png)
The Typography
Logotype - Casino Flat, 59 and 49 pt
Stationery - Roboto, Bold, 12 pt
Stationery - Roboto, Regular, 10 and 8 pt
The Merchandise
![אריזה חוץ.png](https://static.wixstatic.com/media/9c5c67_46dbf35a222e4c65ac456b420775b3d3~mv2.png/v1/fill/w_78,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_46dbf35a222e4c65ac456b420775b3d3~mv2.png)
Mood Board
I studied all NBA teams logos, trying to come with conclusions and inspiration for my team's logo:
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Almost all logos has basketball in it.
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Most logos are circle, shield or animal front view shape.
![Mask Group 3.png](https://static.wixstatic.com/media/9c5c67_44abdebd4eca4b5184843df45ae3ee03~mv2.png/v1/fill/w_115,h_115,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_44abdebd4eca4b5184843df45ae3ee03~mv2.png)
Concept Board
I tried to figure out the essence of Las Vegas, and to build the brand's persona.
I understood the brand has to have a reference to the gambling games and to be the city's sport leading show. But, in the same time, to represent the toughness of Las Vegas citizens and workers.
![Mask Group 2.png](https://static.wixstatic.com/media/9c5c67_aa3ed0fae59b49eda03f45ef2edfae53~mv2.png/v1/fill/w_115,h_115,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_aa3ed0fae59b49eda03f45ef2edfae53~mv2.png)
The Iconography
The logo is made from the cards four symbols.
The diamond is horizontal as reference to Las Vegas welcome sign.
![לב.png](https://static.wixstatic.com/media/9c5c67_8936cb64c4e0439d919ca4cfcfe6b912~mv2.png/v1/fill/w_115,h_106,al_c,q_85,blur_3,enc_auto/9c5c67_8936cb64c4e0439d919ca4cfcfe6b912~mv2.png)
![spades.png](https://static.wixstatic.com/media/9c5c67_fb0e9837a5574ceeaf280940a51dfb26~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_fb0e9837a5574ceeaf280940a51dfb26~mv2.png)
![תלתן.png](https://static.wixstatic.com/media/9c5c67_0b2e98ea6743498a8b91e22708ef5b45~mv2.png/v1/fill/w_106,h_106,al_c,q_85,blur_3,enc_auto/9c5c67_0b2e98ea6743498a8b91e22708ef5b45~mv2.png)
![יהלום.png](https://static.wixstatic.com/media/9c5c67_f0a6ca2c1ba347ecbcfb8699316c0227~mv2.png/v1/fill/w_183,h_106,al_c,q_85,blur_3,enc_auto/9c5c67_f0a6ca2c1ba347ecbcfb8699316c0227~mv2.png)
![](https://static.wixstatic.com/media/9c5c67_14009c6f661b451ab6a4f265f16f8e99~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Stationery%20v4.png)
![](https://static.wixstatic.com/media/9c5c67_f54ed198cd9e4d8687efbb1839410550~mv2.png/v1/fill/w_49,h_39,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mask%20Group%208.png)
![](https://static.wixstatic.com/media/9c5c67_b6bf23c879ba45328339ce16656062c6~mv2.png/v1/fill/w_49,h_39,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mask%20Group%2010.png)
![](https://static.wixstatic.com/media/9c5c67_1162d4374730476f99ca3dd55b54e0dd~mv2.png/v1/fill/w_49,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Mask%20Group%209.png)
![Mask Group 12.png](https://static.wixstatic.com/media/9c5c67_b5741543059d497b8033c9aba4976ac2~mv2.png/v1/fill/w_65,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_b5741543059d497b8033c9aba4976ac2~mv2.png)
![Cards.png](https://static.wixstatic.com/media/9c5c67_9617a32b85904a209d545961b9486e60~mv2.png/v1/fill/w_65,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_9617a32b85904a209d545961b9486e60~mv2.png)
![Mask Group 13.png](https://static.wixstatic.com/media/9c5c67_86aa64b3784341aa99cf5c83ef776b08~mv2.png/v1/fill/w_49,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_86aa64b3784341aa99cf5c83ef776b08~mv2.png)
![Mask Group 14.png](https://static.wixstatic.com/media/9c5c67_ad44ea3907744d608a873953f7befa35~mv2.png/v1/fill/w_49,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_ad44ea3907744d608a873953f7befa35~mv2.png)
![Group 3.png](https://static.wixstatic.com/media/9c5c67_77796ea3f239455798cc7697e2ad72fd~mv2.png/v1/fill/w_49,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_77796ea3f239455798cc7697e2ad72fd~mv2.png)
![court mockup.png](https://static.wixstatic.com/media/9c5c67_6ca3d82cf4524d9f8d14b7a98104f17a~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/9c5c67_6ca3d82cf4524d9f8d14b7a98104f17a~mv2.png)
The Logo
The Colors
![](https://static.wixstatic.com/media/9c5c67_b4799a2d43934aac9d64dfde9583d052~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_b4799a2d43934aac9d64dfde9583d052~mv2.png)
#F9E754
![](https://static.wixstatic.com/media/9c5c67_fc82e481626d4321966a39080b2d9c64~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_fc82e481626d4321966a39080b2d9c64~mv2.png)
#EE2725
![](https://static.wixstatic.com/media/9c5c67_ce9b8946c06447a78f96f8c8d5dd9193~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_ce9b8946c06447a78f96f8c8d5dd9193~mv2.png)
#6E6F72
![](https://static.wixstatic.com/media/9c5c67_bad1687f0f9845b68432c1bfd9bef432~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_bad1687f0f9845b68432c1bfd9bef432~mv2.png)
#1E1C1D
![](https://static.wixstatic.com/media/9c5c67_ed502d201fa6437ea5871b958cd2029f~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_ed502d201fa6437ea5871b958cd2029f~mv2.png)
#CD2027
![](https://static.wixstatic.com/media/9c5c67_ea7cad0f61de48d5af18a1a683da84b8~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_ea7cad0f61de48d5af18a1a683da84b8~mv2.png)
#424143
![](https://static.wixstatic.com/media/9c5c67_a020c460a27b498faf37abf3c054c7f9~mv2.png/v1/fill/w_94,h_56,al_c,q_85,blur_3,enc_auto/9c5c67_a020c460a27b498faf37abf3c054c7f9~mv2.png)
#E2CA21
Here are some other works
Travel Time
UX | UI
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